Co-op has introduced NaviLens technology across its own-label paper products range – in a grocery retail own-brand first move – helping to make it easier for customers with visual impairments to identify products and shop more independently.
NaviLens technology uses high-contrast codes that are printed on product packaging, which can be detected by the free NaviLens smartphone app. Unlike traditional QR codes, the codes can be scanned from further away and at wider angles, meaning users do not need to know exactly where the code is located, enabling a more seamless and independent shopping experience.
Once scanned, the technology provides audio information with the product information and specifications, assisting visually impaired shoppers identify items on shelf and access key product details more easily. This can include product names, descriptions and other useful information that supports more confident decision-making in-store.
Shoppers will now find NaviLens codes printed on Co-op Single Roll Kitchen Towel, Co-op Roll Toilet Tissue (4 pack), Co-op Roll Toilet Tissue (24 pack) and Co-op Roll Kitchen Towe (four pack).
