LOOKFANTASTIC is evolving its Beauty Pro Programme as the LF Network of Experts, reinforcing its long-standing commitment to supporting beauty talent by connecting established beauty expertise and the trusted voices shaping the industry today.
The Network brings together over 3,000 dermatologists, aestheticians, makeup artists, hairstylists, editors, writers and creators, alongside other established and emerging voices with the knowledge, experience and perspective to influence how beauty is understood, discovered and experienced.
LF Network of Experts sits at the intersection of professional expertise, creator-led education, brand partnership and commerce, creating a bridge between the people with specialist knowledge and the communities looking to them for guidance. By bringing together established industry professionals, emerging creators and trusted beauty voices, LOOKFANTASTIC is creating an ecosystem where expertise can be shared, amplified and translated into opportunity. The Network gives experts new ways
to turn what they know and the influence they have built into meaningful career opportunities.
Members of the Network will have access to opportunities spanning affiliate partnerships and codes, masterclasses, social and content training, event hosting and connections with leading beauty brands. Whether helping an expert earn from the recommendations their community trusts, develop their craft, build their profile or create new industry connections, the programme is designed to support beauty talent at every stage of their journey.
Keely Gough, LOOKFANTASTIC managing director, said: LF Experts is rooted in the belief that credible, practical expertise has never been more valuable in beauty and we know beauty discovery has moved beyond the salon and treatment room, with communities forming across social and digital platforms and a new generation of trusted voices emerging alongside traditional industry authorities.
Expert recommendations, peer reviews, social content and educational platforms have all become an important part of how consumers navigate the beauty landscape and as consumers face more products, content and opinions than ever before, trusted guidance has never been more valuable. We’re excited to champion the people behind that expertise and support opportunities to develop their careers, grow their profiles and turn their knowledge and influence into new possibilities.
LOOKFANTASTIC’s connection to professional beauty expertise dates back to its roots in salons and hairdressing education. In 2020, as the COVID-19 pandemic brought unprecedented disruption to the beauty industry, this heritage evolved into the Beauty Pro community. The Beauty Pro community was created to support professionals at a time when salons, clinics and beauty businesses were forced to close their doors. But as the industry emerged from the pandemic, the way consumers experienced, discovered and shopped beauty had changed too. LF Network of Experts has been created in response to this evolution, bringing together a wider generation of voices leading the conversation and shaping the future of beauty.
The Network will continue to evolve alongside the people it represents. LF Experts will listen to member feedback and use those insights to shape future opportunities, ensuring the programme remains relevant to the changing needs of beauty professionals and the wider industry.
From its origins supporting professionals through one of the most challenging periods the beauty industry has faced, to its new role championing the diverse voices defining beauty today, LF Network of Experts marks the next chapter in LOOKFANTASTIC’s commitment to beauty expertise.
Discover more and apply here.
