AG1, a leading global health company, has announced its channel expansion, making AG1 more accessible to customers through a strategic partnership with Ocado Retail, the world’s largest dedicated online grocery retailer.
The move marks a significant evolution for the brand, transitioning from a direct-to-consumer (DTC) model to a multi-channel presence in the UK. By partnering with Ocado Retail, AG1 aims to tap into the grocer’s highly engaged, health-conscious customer base during the peak New Year wellness window and beyond.
Advancing AG1’s mission to empower people to take ownership of their health through its science-backed daily foundational nutrition supplement, the partnership brings AG1 to a wider audience. Two distinct SKUs are available now – giving customers convenient ways to start or maintain their daily foundational nutrition routine:
AG1 30-count Box of Travel Packs: The complete daily foundational nutrition solution
AG1 5-count Box of Travel Packs: Ideal for trial, convenience, and on-the-go use
To celebrate the launch, every AG1 purchase on Ocado is elevated with a complimentary welcome gift. Customers will receive a signature AG1 Shaker plus three additional travel packs at no extra cost on orders made before 27th January, ensuring they have everything needed to kickstart their routine.
In a move to further engage health enthusiasts, AG1’s Green Tropical Smoothie is available in the “Recipes” section of the Ocado website, bridging the gap between nutrition and high-performance supplementation.
“Expanding access in the UK is a milestone moment for AG1,” said Tim Harrington, International President at AG1. “Ocado’s reputation for innovation and commitment to premium, health-oriented products makes them the ideal partner to help us make foundational nutrition more accessible to households across the country.”
“Launching AG1 marks a pivotal moment in our mission to be a destination for health and wellness in the UK. As the first grocer to bring this viral D2C brand to the supermarket aisle in the UK, we’re making it easier than ever for our customers to tick off their entire wellness routine – from organic fresh produce to foundational nutrition – in a single delivery.” said Lucy Coombes, Healthy Lifestyles Buyer at Ocado Retail.
For the UK grocery sector, the arrival of AG1 on Ocado’s platform signals the continuing trend of high-growth DTC wellness brands seeking scale through “premium-delivery” retail. It positions Ocado as the primary destination for the “functional health” consumer, a category that continues to see resilient growth despite broader economic pressures.
AG1 is dedicated to raising the standard of what a daily habit can achieve. By prioritising rigorous third-party testing, the brand ensures its products are as safe as they are effective. Every scoop is certified by Informed Sport and the Cologne List®, meaning it has been independently tested for banned substances and is made in a facility with strong quality controls, so it’s considered safer for competitive athletes who may be drug-tested.
