Following its sell-out success in 2021, Aldi’s own-label chocolate bar – Choceur CHOCO CHANGER – created via a cocoa sourcing partnership with Tony’s Open Chain, is returning to shelves as a Specialbuy from today.
The chocolate bar is produced in line with all of Tony’s Open Chain five sourcing principles to make sure the cocoa for the range is 100% responsibly sourced. Aldi’s partnership with Tony’s Open Chain includes a commitment to pay a Living Income Reference Price on all cocoa sourced for the Choceur CHOCO CHANGER, supporting farmers in Ghana and Côte d’Ivoire to earn a living income for their cocoa.
The Choceur CHOCO CHANGER bars are available in three exciting new flavours – Honeycomb Nougat, Caramel Brownie, and Salty Fudge Almond – priced at £2.25 each.
As the first discount retailer to join Tony’s Open Chain in December 2020, Aldi is committed to supporting Tony’s ambitious mission to ‘change the norm’ in the cocoa industry.
The supermarket is also dedicated to sourcing cocoa sustainably through its Fairly Traded policy, with the ambition for 100% of cocoa in Aldi’s own-label products sold in the UK and Ireland to be either Fairtrade, Rainforest Alliance or Cocoa Horizons certified by 2025.
Liz Fox, national sustainability director at Aldi UK, said: “We’re delighted to be collaborating once again with Tony’s Open Chain to provide Aldi customers with chocolate that is equally delicious and ethical.
“As a member of Tony’s Open Chain, Aldi is committed to helping protect and improve the lives of farmers in West Africa. And with every purchase of the CHOCO CHANGER, our shoppers are also helping create a positive change across the world.”
Sanne van Zon-Arts, head of sales at Tony’s Open Chain, said: “After welcoming Aldi as a Mission Ally over three years ago, we’re glad to continue our drive for structural change with the return of the CHOCO CHANGER to the shelves of UK stores.
“Our partnership with Aldi continues to be a pioneering force for good and demonstrates our shared commitment to transforming supply chains across the globe.”
