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Home Retail News Retailer News

Aldi Scotland launches dating service for love-hungry Scots

by Fiona Briggs
February 10, 2023
in Retailer News
Reading Time: 2 mins read

Popular discount supermarket Aldi Scotland has launched Al-date, an exclusive dating service that helps lovebirds find romance this Valentine’s Day.

Testing the theory that the way to a person’s heart is through their stomach, Al-Date is designed to encourage users to understand their love-type and help them bag a date on the most romantic day of the year.

Inspired by Aldi’s exceptional range of Valentine’s Day products, which includes everything shoppers need for a romance packed day, from its popular Love Heart Shaped Lorne Sausage (£1.29, 150g) to Specially Selected Sirloin Steak (£4.75, 227g), Scottish Vintage Cheddar Cheese (£1.69, 200g) and Specially Selected Chocolate Mini Cupcakes (£2.19, 9 pack), users will be asked a series of questions which gets to the crux of their dating habits.

They will then be served personalised advice and chat up lines, especially curated for use in the real world or on dating apps.

Launching on Friday 10 February, the online service will have hearts melting across the country. The service can be accessed at https://al-date.com/

Olive Yew, a spokesperson for Aldi Scotland, said: “Dating can be as tough as an overcooked steak, but on the most romantic day of the year, everyone deserves a wingman to help them in love. Whether you are looking to spice things up with a long-term partner, turn up the heat on a new relationship or simply make that initial approach, our Aldi-inspired chat up lines are an easy way to break the ice.

“Food plays such an important role in modern dating, and once again we have an exceptional range of special Valentine’s Day products on sale at everyday amazing Aldi prices.

“Our ever popular Love Heart Lorne Sausage – the perfect addition to breakfast in bed – will be back on sale from 9 February, and our Scotch Sirloin Steak is sure to get things sizzling over a candle-lit dinner. For your sweetheart with a sweet tooth, we have our beautiful Mini Cupcakes, while those looking for something a little more cheesy can finish off the meal with Scottish Vintage Cheddar Cheese and biscuits.

“What’s more, most of our Valentine’s Day products are created right here in Scotland from our fantastically talented local producers. Aldi Scotland works with over 90 Scottish suppliers who use the highest quality ingredients and produce from the country’s rich larder, and we bring them to shoppers’ plates at unbeatable prices.”

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