Antler’s New York City presence reinforces the brand’s commitment to its 110 year legacy as the world’s most traveled luggage by creating a space in an international hub that will serve as a “world of travel” destination. This will be the brand’s first stand-alone retail space, operating as a pilot for future international iterations.
Having soft-launched in the US in 2023, Antler has gained significant market traction, and with profitable back-to-back double-digit growth, has been ranked as one of the fastest-growing brands in the UK. Antler sees the US as a huge opportunity for brand awareness and growth. With New York as its largest state, Antler plans to invest over $1M in the space, its biggest single brand investment to-date.
Most pointedly, the space will serve as a residency, rather than pure retail. Born in Britain in 1914 and rich with heritage and legacy, Antler understands the importance of building a brand first, creating a space that prioritizes interaction and education. And with what’s set to be “the biggest summer travel season” since the pandemic, all the more reason for Antler to be holding onto its core values. This SoHo space will be transformed into a “world of travel” where people can enjoy the latest Antler collections, exclusive product launches, as well as limited-edition collaborations and curated lifestyle goods. Antler will also be utilizing the space for events and activations to tap into their global community.
With the opening of this residency in July 2024, Antler hopes to demonstrate the utility in storytelling over performance marketing for building customer loyalty. And this first US location will be a testament of what’s to come for future Antler homes; the brand is looking to expand its physical presence internationally to the United Kingdom, Europe, and Australia by 2025.
