Disruptive challenger brand, Nojō London (www.nojolondon.co.uk), is on a mission to pour excitement on to every plate with a range of delicious sauces, allowing consumers to create adventurous flavours from quality, sustainable and healthier ingredients without sacrificing any taste. The Great Taste Award winning, B Corp certified start-up brand is headed up by Simona Deifta who is pleased to announce that Nojō will launch its White Miso Cooking Sauce and Tahini Sauce to Marks & Spencer stores nationwide in January 2024 (priced at £3.50 per 200ml bottle), with an already successful relationship with Ocado (year on year growth is at 185%), Whole Foods and Co-Op, the brand is going strength to strength. 2024 will also see Nojō launch to food service.
January 2024 also sees Nojō introduce a dynamic and visually appealing new look for its labels. This redesign not only enhances shelf presence but also aligns with evolving consumer preferences for eye-catching and informative packaging.
Nojō’s range of tasty sauces feature the highest quality, sustainably sourced ingredients; accessible to a range of diets, Nojō is gluten free, vegan, with no additives or artificial flavours and it’s seriously versatile. Whether you want to level up your WFH sandwich, elevate your office lunches or add some flair to your batch cooking, Nojō believe good food shouldn’t be hard work, offering a simple and delicious hack to jazz up any meal in seconds, delivering unbeatable umami flavours.
Sauces are the foundation of any exceptional dish, Nojō do the hard work for you, offering punchy new flavours to enhance your cooking. Launching to M&S is Nojō’s bestseller, the White Miso Cooking Sauce, which holds a prestigious 2 stars from the Great Taste Awards; it’s made with white miso, rice vinegar, ginger and toasted sesame oil, and is designed to liven up any dish, whether grilled, pan-fried, oven baked or steamed – it’s great paired with baked aubergine; this sauce has a very rich sweet and savoury taste which will bring out the umami in your creations. Also launching to M&S is Nojō’s creamy, nutty and rich Tahini Sauce, made with tahini, lemon juice, a dash of naturally brewed tamari sauce and maple syrup, simply grab some cooked noodles, grains, fresh salad and vegetables in any form and serve with this sauce to achieve a thick, flavour-packed and rich dish.
Deifta says of the launch to M&S” “We’ve always believed in the power of great taste and quality ingredients. Bringing our Great Taste Award winning products, including Tahini and White Miso dressings to a large audience via Marks & Spencer is a thrilling step forward in our journey to offer exceptional culinary experiences to all. M&S is renowned and trusted for the highest quality ingredients and is very selective in taking on new brands, so the team at Nojō is honoured to be chosen to go on shelf nationwide, the launch marks a big step in our business, and will be a driving force for future growth.
Nojō is on a mission to create incredible tasting products, without impacting the environment – they are GMO-Free, plastic-free and Nojō is also a certified B corporation. Nojō’s labels are made from recycled paper, the bottles are made from 30% recycled glass, which can then be reused, recycled and repurposed and the lid is made from aluminium with a tamper seal to avoid use of plastic.
Also in the Nojō range is Great Taste Award winning Teriyaki Stir Fry Sauce, a traditional Teriyaki made with a luxury Togarashi spice mix twist, perfect for adding a deliciously sweet yet piquant taste to noodles, stir-fries or BBQ; Sesame Stir Fry Sauce offers the distinctive, nutty flavour and aroma of sesame, bringing a defining Asian taste to everyday cooking – add to stir fries, salads, or a ripe avocado; the Great Taste Award winning Yuzu Ponzu Dressing is refreshing, light and tangy, made with naturally brewed tamari soy sauce, A grade maple syrup, yuzu juice and ginger, the yuzu adds aromatic fragrance to your dishes and the zesty flavours ramp up salad dressings, sushi or gyoza dips, it also adds depth and rich flavour to sauces, stocks and stir fries; the aromatic, sweet and fruity Orange Poke Dressing is made using orange juice, naturally brewed Tamari Soy Sauce, A grade Maple Syrup and a touch of Toasted Sesame Oil and Ginger, this dressing is a perfect addition to your favourite dishes giving them a vibrant tang, freshness and sweetness, it’s easy to use as a pouring or dipping sauce and works well as a salad dressing.
Follow Nojō on Insta and TikTok to discover a range of uses for the sauces, and inspo to get creative in the kitchen, or browse the Nojō site for a wealth of ideas, including jazzy salads, baked veggies and game-changing ramens. Find Nojō at Co-Op Food, Whole Foods Market and Amazon, and from January at Marks & Spencer’s around the country.
