Beyond Meat® (NASDAQ: BYND), a leader in plant-based meat, today announced the launch of the iconic and award-winning Beyond Burger® into Co-op stores across the UK. The Beyond Burger will be available in the frozen aisles in more than 800 Co-op supermarkets and convenience stores nationwide.
The Beyond Burger is designed to look, cook, and satisfy like beef is ideal for BBQs this summer. Packed with 19g of protein and no cholesterol, the Beyond Burger has all the juicy, meaty deliciousness of a traditional burger, but comes with the upsides of being better for the planet. According to a recent life cycle analysis, the Beyond Burger requires 97% less water, 97% less land, requires 37% less non-renewable energy, and generates 90% less greenhouse gas emissions, compared to a 1/4 lb industry average beef patty.
A winner of several taste tests, including Which’s Best Vegan Burger 2023, this delicious patty is sure to please even the most ardent carnivore looking for their burger fix.
Lee Crane, regional sales manager UK at Beyond Meat, commented: “Just in time for the warmer weather and BBQ season, we’re delighted to be extending our tasty Beyond Burger into Co-op stores across the UK. Local and convenient, the new launch will give even more Brits the opportunity to enjoy plant-based meat and discover the benefits of it being better for you and kinder on the planet.”
