Asif Ghafoor, the CEO of Manchester based charging network Be.EV, has drawn up a quick list of common pitfalls to avoid when considering how to provide EV charging
Buy cheap, buy twice
The issue with the cheaper EV chargers is that they simply can’t charge fast enough. The average lamppost charger powers a car at 3kW an hour, meaning your modern car can take up to 12 hours to fully charge.
In three years’ time, we’ll be replacing them with faster models, or switching them off because they aren’t used. They’re not futureproof, they’re just clutter, and you’re wasting your time installing them.
Location, location, location
Retail should consider how long customers spend on their premises, and provide chargers that make sense. Rather than installing the cheapest available, you should consider all the options and figure out the best for your visitors.
You should be building charger hubs where people can fit charging their EV into their lifestyle. While doing their shopping visitors should be able to charge without worrying about overstaying, or their car not being charged enough to drive home.
Don’t be a slow coach
There’s so much ‘wait and see’ with EV charging ports. Many retailers are holding out to see how the EV market plays out, but the influx of EVs is inevitable. The reality is that your competitors will take up all the power, and by 2030 you won’t be able to install charging ports at all.
Welcoming, not intimidating
Retail’s focus should be on building something that people actually want to use. If you can make your chargers a destination and keep the experience streamlined, drivers will be more likely to return time and time again.
The retail sector should provide clear signage on proper charging etiquette, and get regular maintenance to ensure chargers are working properly. These small additions will go a long way with drivers, keeping complaints low and freeing up staff time.
