BuzzBallz Cocktails has continued its UK expansion by announcing that its Tequila ‘Rita, Strawberry ‘Rita and Pornstar Martini RTDs will be stocked in WHSmith Travel retail stores nationwide.
Outlets include most major railway stations across the UK, including Manchester Piccadilly, Liverpool Lime Street, London Euston, London King’s Cross, Bristol, Birmingham New Street, and London Bridge. This month it will also be landing on shelves at WHSmith stores in Heathrow Airport Terminals 1, 2, 3 and 5.
The unique, premium, bar-strength cocktails are perfect for today’s grab-and-go lifestyles, making them just the ticket for those travelling via public transport.
The new listings will be supported by digital screens going live over four weeks within WHSmith stores in locations including London King’s Cross, London Victoria, London Euston and Heathrow Airport Terminal 2. In addition, these stores in some of London’s busiest travel hubs will see sampling activations, shelf-talkers highlighting the two for £8 promotional offer at launch (RSP £4.99) and window displays in key stores.
David Relph, Country Manager UK and Ireland, says: “BuzzBallz Cocktails has enjoyed real success in the convenience retail sector since its launch last summer and the latest listing with WHSmith is testament to the great tasting, high-quality product that lends itself perfectly to today’s consumers. We’ve built a solid fan base and we know our drinks suit the on-the-go lifestyle. Train stations are a prime opportunity for us, with passengers on their way to parties, events, festivals and to meet friends – enjoying a BuzzBallz Cocktail on the way enhances the travel experience and really brings the party.”
The new listing comes hot on the heels of the brand’s Pornstar Martini launch, which joins the Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini. All of which are full recyclable and use 15% recycled plastic in their construction.
All balls are 13.5 per cent ABV.
