Rokit Health has announced that its ready-to-drink cold brew coffees that are enriched with vitamins, minerals and botanicals are launching into WHSmith travel stores. From August, consumers passing through WHSmith stores in airports, train stations and motorway service areas nationwide will be able to purchase Rokit RTD cold brew coffees with oat m!lk in three different varieties – Mind, Boost, Immunity Boost and Energy Uplift RRP: £2.75.
The launch into WHSmith travel stores comes as the RTD coffee market is expected to show a volume growth of 2.4% in 2024 and research shows that consumers prefer drinks with added health benefits.
Suited to shoppers seeking convenient, quality coffee with real health benefits, WHSmith marks the first retail listing for Rokit’s RTD range, building on the brand’s success that it has seen with its functional coffee pods in Tesco and Ocado.
The recyclable aluminium cans feature a compact design that is easily portable and fits into bags or cup holders, making them an ideal choice for those on the move.The range launching into WHSmith includes:
- Mind Boost – 100% arabica coffee enriched with vitamins B2, B3, B5, B6 and B12, to support the nervous system and contribute to mental performance.
- Immunity Boost – 100% arabica coffee enriched with vitamins B6, B12, D & Zinc which helps to support the normal functioning of the immune system.
- Energy Uplift – 100% arabica coffee enriched with natural Guarana and Taurine to help reduce fatigue.
