Cadbury, Britain’s biggest chocolate brand, is thrilled to announce a new promotional campaign as part of a charitable partnership with BBC Children in Need and new Bitesize Giving Initiative, which will transform iconic Cadbury Share Bags into Care Bags instead. Cadbury is teaming up with Pudsey to donate an incredible £150,000 to BBC Children in Need, with proceeds from share bags of Cadbury Dairy Milk Caramel Nibbles and Cadbury Dairy Milk Buttons going to charitable causes that positively impact young lives in communities across the UK.
At the heart of this campaign is a powerful ambition: to celebrate the dedicated project workers who go above and beyond to help children and young people thrive. Whether they’re tackling the effects of poverty, poor mental health, or social inequality, these individuals truly embody the spirit of Cadbury – showing up with compassion, commitment and kindness. Their work deserves more than just a mention, so we’re putting them – and the generosity they bring to their communities – firmly in the spotlight.
As part of this nationwide call-to-arms, Cadbury understands the part retailers – at the heart of the community – can play in helping drive shoppers towards these moments of generosity, as well. From using relevant POS to charity fun runs or challenges, retailers are always getting involved for good causes. With every bag bought contributing towards a phenomenal £150,000, retailers have the chance to make a huge difference to those in need.
Katie Cady, Cadbury brand manager, Bitesize and Buttons, said: “It’s an absolute privilege to be turning some classic Cadbury family favourite share bags into care bags for BBC Children in Need. The gift of generosity is at the heart of everything we do at Cadbury, but we truly couldn’t do it without the hard work and dedication of our independent retailers. With their help, we can spread the word within the community so that we can make a lasting contribution that will change the lives of young people in the UK forever.”
The campaign is supported by a BTL campaign across social media and PR throughout September, October and November.
