British soft drinks brand Cawston Press is proud to announce its collaboration with Disney and Pixar’s much anticipated family friendly release ‘Inside Out 2’ this summer. Kicking-off with a on-pack promotion on Cawston Press’ child-friendly Fruit Water range, the promotion offers families a chance to win a grand prize of a family holiday to Lisbon. The on-pack promotion will be live on Fruit Water packs from 27th April 2024 through to 31st August 2024 on 3x200ml packages in major grocery retailers.
Featuring an exciting new “Inside Out 2”-inspired by pack design, the on-pack promotion will run across Cawston Press Fruit Water flavours including Apple & Summer Berries, Apple & Pear, Apple & Mango and the recently launched Sunshine Orange. All flavours are school approved and provide a child-friendly vegan option for lunch boxes, picnics and family days out.
Shoppers will have the chance to win a family trip to Lisbon, including a 5 nights’ stay in luxury hotel accommodation and arranged travel. The prize package also includes fun activities in Lisbon, including a private guided tour of Sintra, a street art tour and cooking class. Cawston Press invites consumers to share the “Joy” and enter by scanning the QR code which can be found on the cartons of its 3x200ml Fruit Water packs, and submit their details on the website provided.
Milly Tuck, senior brand manager at Cawston Press, comments: “Here at Cawston Press, we get emotional about our ingredients, with added sugars creating anger and fruit fakery serving anxiety. That’s why you won’t find any of that jiggery pokery in our range. Just naturally fruity goodness serving up everyday moments of joy. We’re delighted to be working with Disney and Pixar to inject even further joy to our much-loved Fruit Waters range and spread the power of natural goodness to Disney and Pixar cinema fans in the UK.
“Our collaboration with Disney and Pixar’s ‘Inside Out 2’ builds on our messaging that it’s really what’s on the inside that counts, showcased through our No Jiggery Pokery promise. All our drinks are made the right way with natural ingredients, free from artificial sweeteners, colours or preservatives and no added sugars. The project sees our first collaboration with a global IP scale and integration across our whole marketing plan targeting both on-trade and off-trade customers. It’s also excitingly the first time Cawston Press will reach a new cinema audience!”
To spread further awareness of the collaboration and theatrical release of Disney and Pixar’s Inside Out 2, Cawston Press will also be working to launch retail activations and a consumer activation over summer 2024.
