Cefinn, a London-based clothing label creating chic, grown-up designer fashion for the multitasking woman, has announced the opening of its second store in London – a year after opening its first. The flagship store has opened on the fashionable King’s Road, London.
Founded in 2017 by Samantha Cameron, Cefinn has quickly become the go-to contemporary womenswear brand, offering chic, modern, and feminine designs. Every piece is meticulously crafted in its own London-based atelier, reflecting the brand’s commitment to empowering women to exude confidence and style effortlessly. Cefinn helps the busy modern woman, who is always juggling multiple demands and priorities, look polished and refined. This philosophy is encapsulated by Cefinn as “Effortless Confidence.”
Samantha Cameron, founder and creative director, commented: “I am thrilled to be opening our flagship store on the King’s Road; our second store in just over a year. It’s a fantastic opportunity for Cefinn. The King’s Road is so vibrant, especially in the summer, and opening this store is a huge milestone for the brand. I’m extremely proud of the entire team for all their hard work in getting to this stage. Our customers are what make Cefinn so special and I look forward to meeting as many of them in store and welcoming new customers through the door too.”
Cefinn joins other high-profile shops and restaurants on the King’s Road, which is just a five-minute walk from Sloane Square station. The clothing label itself has notably picked up a wide range of high-profile fans over the years, including many members of the Royal family, Gillian Anderson, Gabby Logan and Erin O’Connor to name a few.
Every piece within the Cefinn collection is designed to be easy to wear and elegantly understated – it’s fashion you don’t have to overthink. Cefinn prides itself on offering women fashion that can be worn for any occasion, from a day in the office through to a dinner with friends.
The store has now opened at 149 King’s Road, London SW3 5TX.
