For many households, Christmas traditions are starting to feel more like Christmas rules, the matching jumpers, the same-old playlist, the pressure to keep everything perfect. With festive fatigue spreading and millions ready to remix the season, Celebrations is kicking off its 2025 creative platform, ‘Yule-Breakers’, by releasing its first-ever Christmas track.
Fronted by Denise Welch as the straight-talking voice of the modern consumer, ‘Slayyy Bells’ places the brand directly inside the competitive Christmas music moment, using the charts as a stage to spark participation, fuel debate and bring the playful chaos of the Celebrations tub to life.
A cultural platform for a new kind of Christmas
‘Slayyy Bells’ is the musical embodiment of the brand’s 2025 platform, an open invitation for people to bend the rules and celebrate Christmas their own way. From playful family feuds to personal rituals and evolving traditions, the campaign champions the joyful truth that no two Christmases look the same.
The track blends hyperpop production with humorous, relatable lyrics that nod to classic festive flashpoints, from the race to the Maltesers Teaser to the divisive Bounty. Available on Spotify now and across Celebrations’ socials, the song is built for engagement, driving UCG content and cultural conversation throughout the Christmas period.
Driving relevance through pop culture
Denise Welch’s involvement brings the campaign to the heart of a highly engaged online community who celebrate nostalgia, humour and self-aware festive fun. Her energy, her iconic ‘hun’ status and established social following create fertile ground for the campaign to travel organically, helping to reach audiences across age ranges.
Denise Welch says: “I love Christmas, but sometimes I want to shake things up a bit. We don’t always have to have turkey; we don’t have to play charades!! We can celebrate this special holiday our way. This remix, apart from being cool, catchy and a sure-fire hit, is all about having fun. So, stay in your PJs, have your dinner at night if you like and dance around the tree with a Celebrations tub on your head!!! Once you’ve eaten them that is!!!”
Sarah Stagg, chief Christmas officer at Celebrations, comments: “We’re not saying throw out your family traditions, we’re saying remix them. From updating the playlist to rewriting the festive menu, this Christmas is all about fun and togetherness. Celebrations have always been part of those little festive debates, who gets the Maltesers Teasers? When do you open the tub? and that’s exactly what makes it so special.”
More Celebrations to come…
‘Slayyy Bells’ is just one part of the Celebrations Christmas campaign – with numberless calendars kicking off the season, following by this latest music release. The brand will continue to show up with more playful content, collaborations and cultural moments set to drop before the end of the festivities. Stay tuned!
