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Champion x Defected – new collaboration launching 6th July

by Fiona Briggs
July 2, 2026
in Products
Reading Time: 3 mins read
Launching 6th July, Champion and Defected release ‘The House of Champions’ campaign and collection, spotlighting the next generation of industry talent. The campaign shines a light on five emerging creatives, ‘house champions’, helping shape today’s house music scene.
This includes:
  1. Millie & Phoebe, founders of In The Loop
  2. Ellie Scougall, DJ & producer from Newcastle
  3. Mr. James, a producer specialising in sound healing
  4. Andrew, a dancer & founder of A Hard Day’s Dance
  5. Maria Hanlon, a radio presenter and host of The Voices Breakfast Show
The exclusive capsule features Champion x Defected unique T-shirts and sweatshirts, alongside a limited edition DJ record trolley created in partnership with UDG.
Sign ups for the chance to attend the official party at the Champion Soho store on Thursday 16th July, linked here.
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  2. Artisan Coffee Co., launches coffee in collaboration with Olympian champion, Sir Chris Hoy
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