Olivia Wilson, head of product at Curvy Kate, talks through the inspiration behind the AW24 season:“We have some exciting new ranges this season within our Everyday category. Starting with Lush, a luxuriously soft and glistening full coverage plunge up to a K cup, offering an elevated everyday look. We are celebrating one of our best- fitting balcony shapes in Wild One Ultraviolet, including a wired body with stretch geometric lace for ultra fit & comfort. Our bestseller, Hey Girls returns in glamorous Black/Latte for the best foundation to your occasion outfits.
For Girls Night, it’s time to dazzle with our underwear as outerwear styles. Every season, we see innerwear take centre stage as more of our customers are proudly wearing their lingerie to be seen and not hidden. We have a shimmering lacey longline in Boost Bombshell celebrating our favourite padded style in this beautiful longline. We’ve taken our best-selling All Night group and given it a wild update in Cool Cat. Not only is this group supportive and comfy, but it’s also made from recycled yarns too.”
Lush
The supportive and plunging one. (32-34 G-K, 36-40 F-K, 42-46 DD-G cup)
Lush by name, Lush by nature. Curvy Kate’s debut plunge bra to a K cup, and it is anything but boring. A silky- smooth high shine fabric adorns the cups and cradle of the new and improved plunge shape.
Lush is giving style and substance, with supportive rigid cups and a super stretch wing which holds and hugs the body. The perfect foundation to plunging outfits and a whole lot less coverage for our K cup babes.
Wild One
The one with rounded shape & a stretch top cup to balance your boobs.
(34-44 D, DD, 30-40 E-K, 42-44 E-G cup)
Wild One returns in a hue true to her name: ultraviolet is a real showstopper. Our customers love our stretch top cup collections for ease of fit and comfort, for AW24 we took this to another level and put that design into a stunning bodysuit. The collection is embellished with flattering geometric lace panels, meaning this look can easily take your outfit from day to night.
Hey Girls
The one for cleavage and lift without the straps! (30-40 D-J cup)
Hey Girls debuted in SS24, and our customers can’t get enough of this groundbreaking design. Curvy Kate’s Design Team just knew that a classic black was needed. Our lowest strapless bra yet but make it CUTE with a gorgeous black lace overlay across super plunging moulded cups.
Hey Girls, can be worn in multiple ways with versatile strap placement from halter, regular bra to strapless without compromising on support.
Boost Bombshell
The one for next level lift and push up. 34-44 D, DD 32-40 E-J, 42-44 E-G
Lace be honest, Boost Bombshell knows what women want and this collection hugs your curves to perfection! Our debut padded longline shape features our beloved Boost Me Up cup shape, with the addition of a beautiful stretch lace top cup and subtly shimmering micro.
Perhaps, our most flattering longline bra to date as the lace and shimmering panels adorn your body for a stunning silhouette. Matched with the cutest thong for full effect and can be styled as outerwear too!
Cool Cat
The leopard one with sass and comfort. 30-40 D-J cup
Feline Fierce? In our eyes, leopard print is a neutral. We want all the reasons to wear Cool Cat on the daily! We’ve taken our best-selling shape, All Night and given it a wild update! Tonal brown leopard is printed onto soft and stretchy mesh, framed with shiny black strapping and a pop of gold from the charm at the centre front.
Not only is this one supportive and comfy but it’s made from recycled yarn too. She’s one Cool Cat who is kinder to the environment!
Curvy Kate’s Unique Selling Point:
Curvy Kate is specifically designed for the fuller bust. Our goal is to offer fashionable, fun lingerie, swimwear and sports bras that support a D – K cup figure. We cater for the growing demand for large back sizes, with styles available from 28 – 46 backs.
We are passionate about showing how great our customers look in our range and champion women of all shapes, sizes and ages in all our advertising and marketing campaigns.
