Yorkshire based fashion retailer Damart has announced a bold new campaign, coinciding with its latest Autumn/Winter collection and ongoing retail expansion.
Launching nationally from 24th September, across TV and digital media channels, Damart has partnered with THG Studios to create an empowering advertising campaign. It highlights how the clothing we put on defines how we feel for the rest of the day and demonstrates how Damart offers a wardrobe that gives women a feeling of freedom and confidence to express themselves.
The new TV campaign emphasises this by following three women as they get ready. Each is heading somewhere different, and into varying scenarios as highlighted by their outfits. With the strapline, ‘It starts with Damart’, the advert celebrates the women being in an exciting chapter of their lives – exploring new places to be, flavours to taste, music to move to.
The campaign launch coincides with Damart’s ongoing brand expansion plans. It opened a concession within Atkinsons of Sheffield in March this year and, through two partnerships, opened in British Garden Centres in Morpeth, Gloucester and Rugby, and Unique U stores in Boston, Ross-on-Wye and Belper.
Most recently, Damart opened in Harveys of Halifax, and its next concession will launch in Banburys, Barnstaple, later this year.
Ben Phillips, Marketing Director at Damart, said: “Our latest campaign showcases the everyday moments that make life meaningful – from the confidence of walking into work, to the joy of catching up with friends, or the excitement of stepping into something new, like a first interview or a special date.
With our customer at the heart of every design, we create clothing that works for her lifestyle. Whatever the situation, she can step out with confidence – in stylish shoes, perfectly fitting jeans or a standout, versatile coat that keeps her warm, dry and looks great.”
As a primarily catalogue and online business, Damart’s retail expansion marks a significant step as it continues to grow.
And to celebrate its latest campaign, Damart is offering customers 20% off and free delivery with the code “START20” at www.damart.co.uk and for a limited time in selected stores.
