Deliveroo is partnering with the UK’s largest specialist fragrance retailer, The Perfume Shop, to expand its ‘Deliveroo Shopping’ offering. This exciting collaboration will bring the luxury of The Perfume Shop’s extensive perfume range and cosmetic products directly to customers’ doors in as little as 25 minutes.
The partnership will launch in the coming months and will initially be available from 21 stores covering London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh.
This partnership comes as the UK fragrance sector continues to grow with total sales in December 2023 estimated at over £2bn, an increase of about 9.4% compared to the previous year. New Deliveroo data reveals searches in app for perfume have increased over 300% year-on-year showing a growing interest from Deliveroo customers for fragrances delivered on demand.
Deliveroo Shopping, which launched in November 2023, gives customers the option to send gifts to others in just a few clicks, whether it’s to say thank you to a friend or send that last-minute birthday present to a loved one. With over 1,000 fragrances available, The Perfume Shop will perfectly complement the gifting functionality. Beyond fragrances, the gifting feature has notably increased flower deliveries on the platform, becoming particularly popular during seasonal occasions such as Valentine’s Day and Mother’s Day.
Deliveroo continues to expand its ‘Deliveroo Shopping’ offering and has added several partners to its platform since its launch including big high-street names such as Screwfix and Ann Summers as well as working with its grocery partners to expand their non-food selection. Deliveroo’s expansion into non-food means customers can now buy everything from DIY to homeware, toys, flowers, baby items, cosmetics and gifts on the app.
Eric French, chief operating officer at Deliveroo, said: “We are really excited to be partnering with the UK’s largest fragrance retailer, The Perfume Shop, to offer their range of perfume products on demand. We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”
Gill Smith, managing director at The Perfume Shop, said: “Teaming up with Deliveroo is a very exciting moment for The Perfume Shop. By partnering with the UK’s leading food delivery platform, we’re taking our gifting and retail options to the next level. The exciting collaboration is all about opening new avenues and making things more convenient and accessible to our customers and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo. We’re delighted to see where this partnership will take us in the future.”
