Premium sock brand FALKE has collaborated with popular confectionary brand HARIBO to launch a sustainable sock collection, in a deal facilitated by HARIBO’s global licencing partner IMG.
Family is important to both FALKE and HARIBO. This is seen in the FALKE claim “With you every step” and the HARIBO slogan “Kids and grown-ups love it so, the happy world of HARIBO!”. Both traditional companies are committed to accompanying their customers throughout their entire lives and to offer the right product for every age and every taste. Both brands are united not only by their wide range of products, but also by their use of colour. In addition, more than 100 years of history and the highest quality standards unite the German, internationally renowned, family-owned companies.
The joint collection features the sustainable FALKE Family socks in five different colourways, with cheerful HARIBO embroidery motifs. The range includes black and white socks for both men and women, as well as white and dark blue socks for children, which are adorned with the original HARIBO Goldbear wearing the red bow. The embroidery design and the three additional colours are adapted to the look of the eye-catching Goldbears. In addition to the embroidered socks, a “Design Your Own” white pair of socks is also available with Goldbears print and textile pens for children to unleash their creativity.
Launching online at www.falke.com from the 15th of March, with prices starting from £13
