Finish has launched its new dishwasher tablets, Finish Ultimate Plus.
The new product promises an unbeatable clean, even on an Eco-cycle, engineered with innovative Cycle-Sync technology. This technology activates the right ingredient at the right time in the dishwasher cycle to revolutionise dishwashing and deliver an intensive clean.
The strength of Finish Ultimate Plus makes it effective even against burnt-on food stains, allowing consumers to #skiptherinse, even on their toughest dishes.
According to the research conducted by Finish, skipping any pre-rinsing of dishes could save up to 1000 litres of water per year in the UK.
On average, in the UK, consumers use approximately 143 litres of water per person each day. We know that 52% of consumers are looking to reduce the amount of water they use.
Pre-rinsing dishes accounts for up to 24 litres of water per dishwasher load, we are determined to help Brits change this habit.
To celebrate the launch, Finish is hosting an interactive sampling activation in spring, where consumers can see Cycle Sync technology come to life as an immersive experience at Waterloo Station in April.
Kamila Golebiewska, R&D lead for Ultimate Plus said: “Finish Ultimate Plus has been years in the making and is our best innovation yet”.
Finish Ultimate Plus is available in supermarkets nationwide with prices starting at £5 (pricing at the sole discretion of the retailer).
