Fired Earth, supplier of quality interior tiles, paints and bathrooms and a leading authority on colour and pattern, opens its redesigned Chiswick showroom after more than 24 years on Chiswick’s bustling High Road.
The refurbished 100sq m space is home to an inspirational display including an extensive tile library and new bathroom collections.
The aim of the new showroom is to create a space where customers are inspired by their surroundings, allowing them to collaborate with Fired Earth’s knowledgeable design team to plan and create homes they will love coming back to. Customers are encouraged to experiment with tile samples and mix and match colours, patterns and textures to create their own individual schemes.
Fired Earth’s collections include wall, floor, kitchen, and bathroom tiles in a wide range of materials and styles to suit any customer’s needs. Its paint range brings together an array of elegant neutrals, bold accents, charming pastels, and heritage-style shades. The bathroom offering includes everything from baths, showers, and basins to lighting, mirrors, and accessories.
First opened in August 1998 by husband-and-wife duo Colin and Anna Roby-Welford, the store originally specialised in tiles, paint, fabric and rugs, later expanding into bathrooms. Still a part of the Fired Earth family, Colin Roby-Welford is now Partnership and New Business Director at Fired Earth.
Today, Fired Earth has 27 showrooms in London and across the country, all offering beautiful products made from quality materials. Where possible, these are handmade and are often produced close to home or sourced from specialist makers and quarries.
Wall display of sinks (left), Rivage tiles and Highclere unit (centre), South Cliff tiles and Terrazzo bowl sink (right)
James Lousada, joint managing director, Fired Earth says: “Overhauling the Chiswick store has been exciting. As one of our longest-standing and most popular stores it is an important site for the company as well as a much-loved destination for local customers and loyal supporters of Fired Earth. We are excited to bring a fresh look and inspiring space for our customers to experience.”
Showroom address:
Fired Earth, 174 Chiswick High Road, Chiswick, London W4 1PR
Tel: 020 8994 5355
Opening times: 9.30am until 5.30pm Monday – Saturday
