Five Guys, known for its fresh, delicious, and customisable burgers, has announced the launch of Five Guys Rewards, now available nationwide for fans to enjoy. The new loyalty programme celebrates both new and loyal customers by rewarding them each time they visit one of the brand’s 176 restaurants across England, Scotland & Wales. The launch comes as Five Guys continues to focus on generosity and rewarding frequent guests.
Fans can expect the same premium Five Guys experience they know and love, now with even more generosity. Five Guys Rewards is a simple, wallet‑based rewards programme that gives members a new treat almost every time they visit, without the need to download an app. Unlike traditional loyalty schemes, Five Guys loads rewards directly into customers’ digital wallets on their phone – removing the need for an app entirely, making it quick and easy to use. Customers can sign up in store or online.
Sticking to their roots, Five Guys Rewards is deliberately simple and generous, rewarding customers after almost every visit rather than asking them to collect points and stamps. To prove it, fans can sign up today and be instantly rewarded with free Little or Regular Fries for their next visit. Plus, when customers scan their Rewards Pass and spend a minimum of £7, they’ll receive a Member Reward loaded into their wallet to enjoy on their next visit. To launch, Five Guys is offering a generous selection of treats, including BOGOF burgers, half-price sides and free shakes.
“We’ve always focused on delivering a great experience, from our fresh food to our friendly service,” says John Eckbert, CEO. “Now we wanted to go that extra step further with Five Guys Rewards, it’s our way of showing our appreciation. We want our loyal customers to feel genuinely valued and looked after, celebrating their visits and deepening their connection with us, all while keeping Five Guys special.”
How it works:
- SIGN UP: Get started in under 1 minute and sign up HERE
- VISIT & REDEEM: Rewards go straight to your Apple or Google Wallet
- REWARD FOR NEXT VISIT: Scan your Rewards Pass at the till or Drive Thru and spend a minimum of £7 to receive a new Member Reward.
- REPEAT: Enjoy being rewarded as a thank you for visiting Five Guys.
Full Terms & Conditions apply: https://www.fiveguys.co.uk/legal/
In addition to this, members can also expect special ‘lifestyle’ treats, seasonal surprises and unique offers. You’ll get a great welcome reward, then a fresh ‘Member Reward’ almost every time you visit. And look out for birthday treats and other exclusive offers to make your Five Guys experience even better.
Five Guys Rewards is available across all Five Guys restaurants in England, Scotland and Wales.
Customers can sign up at https://order.fiveguys.co.uk/register



