Aldi’s cult Beauty Club is calling! For a third year, Aldi is hand-picking 19 cosmetic connoisseurs to makeup its exclusive panel of members and play a pivotal role in shaping the future of its popular Lacura range.
Offering an opportunity to become an Insta- or TikTok-insider and influence the next generation of beauty buys, selected members of the 2025 panel will receive products from the supermarket’s upcoming Summer Beauty range – before its full release on Thursday 5th June.
Including a collection of makeup must-haves, skincare essentials and glow-boosting Specialbuys, panellists will use their expertise to review products, identify emerging trends and provide valuable feedback that will shape Aldi’s beauty buy decisions for 2026.
Aspiring beauty buffs who want to check out why Lacura is generating so much buzz should send an email explaining why they think they should be chosen for the role, as well as outlining what their favourite Lacura product is and why.
Vicki Hunt (@vicki_being_mom), 34, from Aldridge, West Midlands, was chosen to become part of the Beauty Club in 2024. Judges were impressed with her application as she showed genuine passion for affordable beauty and had impressive industry knowledge.
She said: “Being part of the Aldi Beauty Club was an exciting experience – I got to try new products early and share exclusive reviews with my followers. It wasn’t just fun; it helped me grow my platform and connect with a community that loves affordable beauty as much as I do. If you’re into skincare and makeup, this is an opportunity you don’t want to miss.”
Julie Ashfield, chief commercial officer at Aldi UK, added: “Our customers are at the heart of everything we do – and the Beauty Club is a direct way to listen, learn, and innovate. By working with passionate beauty enthusiasts, we’re able to create high-performing, trend-led products that still deliver amazing value. That’s what makes Lacura stand out.”
To apply for Aldi’s Beauty Club 2025 and be in with a chance to receive the exclusive products, shoppers need to send an email to beautyclub@aldi.co.uk with the following details:
- Full name
- TikTok and Instagram handles (accounts must be open /not private)
- 150-word explanation as to why they should be chosen for the position
- Favourite Lacura product and why
Entries are now open until Tuesday 20th May.
To enter now and view the full T&Cs, visit the Aldi Beauty Club page: https://www.aldi.co.uk/aldi-beauty-club
