Number one Italian cheese brand, Galbani is putting a cheesy twist on the UK’s favourite viral recipes with the launch of its pop-up Burrata Bar. Doors will open in Shoreditch on 4th July, with all ticket proceeds going to Anthony Nolan charity.
The bar, which will serve up a five-course tasting menu curated solely from trending TikTok dishes, has been launched after research revealed Brits are binning the humble cookbook and nearly two-thirds (62%) are turning to TikTok for their recipe inspiration instead.
In a year when Burger Bowls, Marry Me Chicken, and Watermelon Burrata Salad lit up our feeds, nearly two in five Brits (38%) admitted they don’t even own a cookbook. With many saying they never actually use them (37%), find them too expensive (36 percent), too bulky to store (33%), or just a bit old-fashioned (22%).
The Burrata Bar, which is open to the public on 4th and 5th July 2025, is pulling out all the stops with a five-course feast dedicated to everyone’s favourite creamy cheese. From oozy Burrata Sandwiches and Baked Burrata to a zingy Strawberry and ‘cream’ Salad, crispy fried Golden Burrata, and even gooey Burrata S’mores – it’s a cheese-lover’s dream come true. And with one in five (20%) modern Brits saying burrata gets them genuinely excited, Galbani is speaking the nation’s love language.
It is expected that the pop-up event will drive further demand for Galbani Burrata – which is currently performing well within the market, representing more than a third (33%) of the total burrata market and growing +7.5% value sales year on year.
“We’re not just dishing up food, we’re creating an experience made for sharing,” says Heloise Le-Norcy Trott, marketing director Lactalis UK&I “Our menu’s all about the dishes people are already loving online, swapping with friends, and craving at home – now with a gourmet twist. Burrata is the star of the show, but it’s that classic Italian vibe of sharing great food with great company that makes the Burrata Bar special.”
Tickets are available here now for The Galbani Viral Burrata Bar, which will be open to the public on 4th and 5th July at 133 Bethnal Green Road, E2 7DG. Each ticket will secure a welcome drink and a five-course tasting menu, with all ticket sales proceeds being donated to Anthony Nolan charity. Some walk-ins will be available on the day.
