Greggs and Sainsbury’s are teaming up to bring customers a new type of concession in Sainsbury’s petrol stations for the first time. The new Greggs shop opens in Sainsbury’s Biggleswade petrol station, creating 12 new jobs for the area.
The new shop, which will be open from 6am to 9pm every day, will see the two retailers share space on the forecourt at Sainsbury’s Biggleswade. It will enable customers stopping to refuel to choose from Greggs’ freshly prepared menu including the Sausage Roll, Steak Bake and delicious vegan alternatives, as well as options from Sainsbury’s convenience range. Greggs and Sainsbury’s are expected to open further concessions together later this year throughout the UK.
Tony Rowson, property director at Greggs, said: “Our opening at Biggleswade will be our first with Sainsbury’s as we expand and diversify our retail estate as part of our ambitious property strategy. The opening will allow us to provide Greggs favourites to even more customers, in a format that complements Sainsbury’s existing petrol station offer.”
Rhian Bartlett, food commercial director at Sainsbury’s, said: “We’ve launched this new concept as part of our ongoing plan to transform our takeaway food offer with top brands – bringing even more innovative and delicious food and drink to our customers. This is the first time we’ve worked with Greggs and we’re delighted to be partnering with one of the UK’s favourites for freshly prepared food-on-the-go.”
Reducing food waste is a top priority for both retailers. For example, Sainsbury’s and Greggs are connected to food donation networks comprising hundreds of local charities, allowing them to redistribute any surplus food from their stores to those who need it most.
