myota, the science-backed gut health brand, announces today a global partnership with JOE & THE JUICE. From 20 September, myota’s patented Metabolic Health prebiotic fibre blend will feature in a new Trust Your Gut Smoothie and as an optional add-in across the full JOE & THE JUICE drinks menu in the UK, Europe and the USA.
The collaboration marks a major step in making functional fibre part of mainstream foodservice, integrating seamlessly into JOE & THE JUICE’s menus.
The new Trust Your Gut Smoothie is packed with billions of live cultures and combines Kefir, Strawberries, Banana, Beetroot Powder, Date Puree & Sproud M*lk with myota’s patented prebiotic Metabolic Health fibre blend – clinically proven to:
Improve regularity and gut health
Lower blood sugar response to a meal
Lower cholesterol levels
Support a diverse gut microbiome
“I’m proud to see myota become part of the JOE & THE JUICE world. Gut health underpins so much of how we feel day to day – energy, digestion, even mood. Our blends were designed to be effective, safe, and simple for operators to use. With JOE & THE JUICE we’re showing how functional nutrition can be scaled globally with ease, and how credible health benefits can be delivered to millions of people through everyday menus, ” said Dr Thomas Gurry, co-founder of myota.
“Function and flavour are both non-negotiable for our guests. myota gives us a fibre solution that delivers on both, while keeping operations smooth for our teams. It’s a win for us and, more importantly, for our guests,” said Kasper Garnell, global vp of brand at JOE & THE JUICE.
Available in store from: 20 September 2025
Regions: UK, Europe, USA
Price: £9.20
Formats: Trust Your Gut Smoothie + myota add-in available across full menu
Workflow: Ready-to-dose portions; negligible incremental prep time
Supply chain: Regional fulfilment with batch traceability and quality control
About the myota Metabolic Health fibre
Vegetarian, gluten-free blend of 8 plant-based fibres
Scientifically formulated to support a healthy gut microbiome and digestive system
Clinically proven in gold-standard placebo controlled trials to lower cholesterol, reduce blood sugar responses to a meal and support metabolic health.
Supports the immune system’s natural defenses, and maintains healthy, cognitive function
Neutral taste and smooth texture – designed to integrate without altering food or beverage flavour
Simple to use daily – clinically effective dose can be added to liquids or foods with minimal effort
The JOE & THE JUICE partnership is the first of several category-defining launches for myota. The company is seeing strong inbound interest across prebiotic sodas, specialist supplements, bakery and healthy snacks. myota’s patented blends and strong clinical evidence make it the fibre partner of choice for brands seeking to credibly tap into the global gut health movement.
