Hi! Street Digital, the UK’s only digital convenience network, celebrates a significant achievement as they install their 300th high-definition digital advertising screen at Morrisons Daily in Horsham, West Sussex.
Since its inception in 2017, Hi! Street Digital has been at the forefront of revolutionising digital-out-of-home advertising, specialising in installing dynamic digital screens in convenience store windows across the UK.
By integrating cutting-edge technology into the everyday shopping experience, they have now successfully created a network of high-definition advertising screens in 300 stores, reaching an impressive 148,812 shoppers daily, as reported by Route. Providing unparalleled exposure for advertisers and driving engagement with maximum visibility.
Daniel Stoodley, Head of Retail at Hi! Street Digital Media commented:
“At Hi! Street Digital, we are committed to transforming the way brands connect with consumers in convenience stores. Achieving 300 installations is just the beginning, and we are eager to bring our cutting-edge solutions to more locations”
One of the key benefits for retailers partnering with Hi! Street Digital is the substantial sales uplift experienced following the installation of their screens. On average, sales of products advertised on Hi! Street Digital screens increase by an impressive 49.12% compared to control stores without screens, based on data collected from 39 campaigns over the last two years. This remarkable boost in sales underscores the effectiveness of digital-out-of-home advertising in driving consumer engagement and increasing sales.
The company remains committed to staying at the forefront of screen technology, constantly integrating new developments to ensure their screens are of the highest quality and efficiency. By only installing market-leading brands such as Samsung and LG, Hi! Street Digital guarantees performance and reliability across its entire network.
Claire Goddard, head of marketing at Pricewatch Ltd, celebrated the arrival of the digital screen at Pricewatch Group’s first stand-alone convenience store in Horsham, branded Morrisons Daily, adding:
“Being the 300th store to feature a Hi! Street Digital screen is an exciting achievement for us, and a fantastic addition to the store. It not only enhances the visual appeal of the space but also significantly boosts the sales of advertised products, making it a win-win for us and our customers.”
Hi! Street Digital has installed screens in some of the nation’s best-loved convenience stores and regularly works with well-known brands such as Britvic, Coca Cola, Mondelez, Nestlé, Diageo, Brown-Forman, and many more. Their ongoing partnerships with these brands highlight their reputation for delivering measurable results and maximising brand exposure.
In addition to their impressive client roster, Hi! Street Digital offers unique selling propositions that set them apart in the market. Each store has the flexibility to run their own content on the screens, free of charge, allowing retailers to promote their own offers effortlessly, driving customer engagement and loyalty.
As the largest and fastest-growing network of digital screens solely targeting the convenience sector, Hi! Street Digital has ambitious growth plans, aiming to install 500 screens by the end of 2025. By continuing to innovate and provide unmatched advertising solutions, Hi! Street Digital is poised for even greater success in the future.
