Jam Shed, one of the UK’s largest Australian wine brands[2], has launched a new on-pack promotion offering eligible shoppers a chance to win a share of £20,000. The competition follows on from the success of last year’s “Spin to Win” campaign, which received over 290,000 entries.
Running from 1st September – 30th November 2025 on shelf, the promotion will be available in Tesco, Sainsburys, Asda, Morrisons, Waitrose, Spar, Co-op, Nisa, One Stop, TJ Morris and B&M Retail nationwide. To participate, eligible shoppers simply need to scan the QR code found on the packaging neck flag, supporting point-of-sale materials, digital channels, or visit the dedicated microsite and play the jammy drop game for their chance to win!
Prizes include cash prizes – with amounts of £50, £150, £250 and £5,000 up for grabs – as well as money-off coupons that consumers can redeem in store from now until 28th February 2026 – see T&Cs for full details.
Alexandra Colson, head of customer marketing at Vinarchy, said: “With over 10,000 weekly entries for our last competition, it’s clear that on pack promotions with a gamification aspect are a hit with our consumers. The Jammy Drop is designed to recruit new shoppers into the brand while making sure the experience is as enjoyable as the wine itself for our loyal shoppers. We can’t wait to see the winners get their hands on some great prizes.”
