Laura Ashley will be relaunching its fashion range, available at NEXT, and online in April. The collection includes 47 pieces, ranging from dresses, blouses, skirts, trousers, shorts, and skirts, in sizes 6-22.
Laura Ashley’s iconic floral heritage prints will be a prominent feature throughout the collection. Evolving the classic big prairie dresses and high necks in traditional Laura Ashley styles while still appealing to the growing consumer demand for vintage fashion.
The prints, trims, and accents in the range celebrate the brand’s history, drawing inspiration from the fifties and sixties archives with classic patterns such as Salterbeck posy, Linaria, Wild Cherry and Camelot.
Many of these key designs are influenced by much-loved archive pieces, with a technician measuring each dress to ensure the new pieces mirror the iconic fits. The collection also includes a modern twist on seventies silhouettes with a nod to billowing sleeves, ruffles, and tailoring.
The partnership between Laura Ashley and NEXT was facilitated by IMG, Laura Ashley’s licensing representative for fashion in the UK, Europe, Australia, New Zealand & Asia.
Carolyn D’Angelo, senior managing director, Gordon Brothers Brands and president of Laura Ashley Global, says: “Fashion has always been a key pillar for the Laura Ashley brand, so it’s a huge moment for the business that we’re introducing this new collection.
“The range will cement our position as a leading global lifestyle brand and help us reach new customers across the UK.”
Prices range from £26-£85, items will be available to purchase online at lauraashley.com, Next.co.uk and in selected Next stores across the UK from April 2024.
