Levi Strauss & Co. (LS&Co.) has opened its newly relocated Levi’s® store on Grafton Street, bringing a refreshed and elevated instore experience to one of Ireland’s most iconic shopping destinations.
Spanning approximately 530 m² across two floors, the reimagined store offers a more expansive and immersive Levi’s® experience in the heart of Dublin. The store combines carefully considered finishes with a gallery style first floor, where central roof lanterns spill an abundance of natural light through the space, complemented by a signature indigo denim feature wall throughout.
The new space is the largest Levi’s® mainline store in Ireland, offering the widest selection of men’s and women’s products in the country, showcasing the brand’s denim lifestyle vision proposition at scale – from iconic styles such as the 501® to contemporary fits and complete head-to-toe looks. The assortment spans a full wardrobe of dresses, shirts, outerwear, and accessories including the Baby Brooklyn bag.
Lucia Marcuzzo, managing director, Europe, Levi Strauss & Co., said: “Grafton Street has always been an important home for Levi’s® in Ireland, and this relocation gives us the space to bring our fullest expression of our brand to life. With an expanded denim lifestyle offering and a renewed focus on a more personalised, instore experience, our Dublin fans can be truly immersed in the Levi’s world, finding their perfect fit and looks, with the help of our expert stylists.’’
The store will feature the brand’s famous instore Tailor Shop, reinforcing Levi’s® longstanding commitment to craftsmanship and longevity. Customers will be able to access alterations, repairs and customisation services, alongside a selection of pre-customised, one-of-a-kind Levi’s® pieces available to purchase in store.
To celebrate the opening, Levi’s® will host a special Easter activation for Red Tab™ members across the opening weekend (3–5 April), including complimentary iced coffee in store and a lucky dip featuring Levi’s® chocolate Easter eggs with the chance to win instore vouchers. Non-members will also be able to sign up on the day to take part in the activation and prize draw.
