LMB-UK has today announced a major new deal for its premium 100% rye Polish vodka Sobieski, which will see the award-winning spirit rolled out in Morrisons stores nationwide this month.
The UK supermarket listing will be a first for the brand, which is one of Poland’s favourite vodkas, and will spearhead its expansion in the UK.
Sobieski is named after the 17th century Polish King and soldier, Jan III Sobieski, and epitomises Polish craftsmanship and authenticity. Distilled in one of Poland’s oldest distilleries, which dates back to 1846, it’s produced using a unique blend of rye to create its smooth taste.
Packaged in striking red and silver with a £16.00 RRP per 700ml bottle, the combination of rye and crystal-clear spring water gives the vodka its subtle aroma of matured Polish grain and its silky, smooth, delicate taste. Bottled at 37.5% ABV, its purity makes it perfect for cocktails or to savour sipped on its own.
The Morrisons listing marks a key milestone for LMB-UK, as UK commercial director Jamie Stewart explains: “Our team is thrilled that Sobieski will be widely available for the first time throughout the UK. Polish vodka is celebrated around the world, and we are confident that our Morrisons listing will put our authentic and award-winning Polish spirit on the map for British vodka fans. We’re also looking forward to announcing further initiatives to showcase Sobieski over the coming months.”’
Henry Sweeting, spirits buyer at Morrisons, said: “We are delighted to welcome Sobieski in our vodka range, this is a high quality Polish vodka at great value and we are looking forward to our customers having a chance to taste it.”
