M&S is ready to spread the joy this spring with a new, seasonal style campaign, launching on Thursday 20th March, kickstarting the season with a chain reaction of compliments.
The ‘Love That’ campaign marks a step change in season with a bold and stylish statement, focused on spreading joy through style, and encouraging individuals to embrace the uplifting energy that comes with spring.
We celebrate how a well curated look that makes you feel good on the inside, can positively impact those around you – creating a ripple effect of happiness. Introducing a spring collection that comes with compliments guaranteed, M&S invites customers to celebrate 10/10 dressing, offering inspiration for elevated everyday looks and joyful day-to-night styles. From jackets so iconic you’ll want to double up, to shoes you’ll fall head over heels for. So, get ready to step into a spring, in which wherever you go, positivity will follow – we ‘love that’ for you.
The campaign
Featuring 10′ and 30’ AV content, set to the upbeat R&B track 1 Thing by Amerie, the visual narrative reinforces our position as a leading destination for stylish, quality clothing.
The ad beautifully captures the journey of a compliment as it reverberates from woman to woman. It begins with a subtle, almost unspoken exchange, gradually building in strength and culminating in an openly expressed compliment. Closing with a close-up of a woman’s lips, gently curling into the beginnings of a smile, symbolizing the warmth and connection created by a kind word – championing the powerful ripple effect of giving compliments and leaving viewers with a sense of joy and a desire to keep the positivity flowing.
Running across VOD, billboards, digital and social platforms, the campaign will be unmissable, reaching an estimated 183 million people across all channels. Our OOH presence will dominate London, Manchester, Glasgow, Newcastle, Leeds, Liverpool, Sheffield and Bristol, with London TFL escalator ribbons in Tottenham Court Road and Bond Street, billboards across London Underground, and fly posters in high impact locations, maximizing visibility. Alongside this, a full own-channel takeover on .com as well as in store, further amplifying the campaign.
The product
Embrace the season with airy, light fabrics and easy silhouettes, perfect for every occasion.
Discover lace skirts and floaty tops in soft creams and earthy khakis. These versatile pieces capture the spirit of spring, offering a balance of relaxed sophistication and casual charm. Whether you’re brunching with the girls or spending quality time with loved ones, these wardrobe essentials will carry you through in effortless style.
As the sun sets, it’s time to elevate your look with statement evening wear. From polka dot prints to vibrant red flashes of colour, the collection features contemporary dresses and chic two-piece sets that promise to turn heads.
