As England’s Lionesses faced Iceland, live on ITV1 on Saturday 18 April, Lovehoney achieved a first
The norm breaking activity follows Lovehoney’s
Off the back of the Lionesses’ incredible success as back-to-back European Champions and World Cup finalists, the fixture was expected to attract a significant UK audience of over 4 million viewers, with the added importance of it being their milestone 500th match.
Encouraging fans to “Scream Louder with Lovehoney” the match offered a powerful platform to engage audiences at scale during a standout moment in the UK sporting calendar.
Jo Connarty, global PR lead at Lovehoney, said: “At
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