Low calorie British beer brand, Prime Time, has launched into its first ever retailer, available in Waitrose stores nationwide now.
Founders and TV personalities, Harvey Armstrong and Sam Holmes, wanted to create a beer that was great tasting, but also helped consumers maintain a healthy/balanced lifestyle.
Prime Time is looking to become the leading better-for-you beer, containing just 95 calories, 4g of carbs (63% less than standard premium beers) with 4.2% ABV. Amongst the range, Prime Time also offers the world’s first caffeine infused lager, inspired by the huge demand for caffeinated alcoholic drinks.
The brand has seen huge growth in the last couple of years (270% YoY) and is now stocked in more than 350 venues but has just announced its first retailer listing in Waitrose. Please find more details below and attached, along with high-res imagery here.
