Luna Daily brings microbiome-balancing body care for everywhere to M&S Beauty Halls nationwide and online at marksandspencer.com from 13th March 2025.
Originally born from founder Katy Cottam’s mission to shake up the ‘feminine hygiene’ market and challenge outdated norms, Luna Daily has now developed into a brand to cater for all body parts, through daily care, motherhood, menopause and beyond.
The entire range is developed by gynaecologists and dermatologists, formulated with pH- balancing, naturally-caring ingredients, and is allergen, sulphate, paraben, vegan and cruelty free.
Hero products include The Everywhere Spray-to-Wipe, the ‘shower in a bottle’ that instantly transforms tissues into flushable, biodegradable wipes (perfect for freshening up under-arms, intimate skin and more) and The Everywhere Oil, clinically proven to help reduce redness and the appearance of ingrown hairs, bumps and dark spots.
Completing the top-to-toe routine are The Everywhere Wash to balance, strengthen, and nourish the skin, the extra- moisturizing Everywhere (No) Soap & Exfoliator which restore, hydrate, and nurture the skin barrier.
The hero of Luna Daily’s Motherhood range is The Pregnancy & New Mum Kit, packed full of Luna Daily’s must-have motherhood essentials for pregnancy & post-birth, developed with the medical collective and a pelvic floor physiotherapist. It includes a Post-Birth Soothing Spray for instant relief from swelling, bruising or inflammation, Perineal Prep Oil, The Everywhere Motherhood Wash, Nip + Lip Balm and The Skin Support Oil, which helps reduce the appearance of stretch marks, scars & hyperpigmentation.
Katy Cottam, founder of Luna Daily, comments: “I am so thrilled to be partnering with M&S as a leading beauty retailer driving forward beauty & wellness categories, helping us reach core customers who already know & love M&S. The retail environment is so integral to helping us redefine once taboo categories and consumer shopping behaviour and it’s a huge moment to be launching into M&S in-store and online alongside established beauty categories. The timing is perfectly aligned to M&S’s own beauty reinvention, and I’m proud to be part of it.
James Mugford, head of M&S Beauty, comments: “As we continue our approach to being a trusted editor, M&S Beauty are delighted to be introducing pioneering brand Luna Daily. Their revolutionary microbiome balancing body care for all skin, even your most intimate, is designed for women of all ages and stages in life, representing a unique and relevant addition to our growing roster of exciting brands.”
