Majestic, the UK’s largest specialist wine retailer, has relaunched its subscriptions proposition as it seeks to reward its most loyal customers with the lowest possible prices on their favourite wines.
Majestic has re-introduced its Lock It In offering, providing shoppers with unbeatable savings on some of its best-selling wines, with no annual contracts or tie-ins. Prices offered through Lock It In will be lower than regular ‘Mix Any Six’ prices in-store or online. The move forms part of Majestic’s ongoing commitment to keep its prices as low as possible for customers during the cost-of-living crisis.
More than 100 of Majestic’s most popular white, rosé, red, Champagne and sparkling wines – including best sellers from Guv’nor and The Ned – will be available for shoppers to order through Lock It In.
The flexible subscription service allows customers to choose how often they receive their wines – every one, two or three months – and in quantities of 12, 24, or 36 bottles. Members will benefit from the convenience of collecting their order from their local Majestic store, or having it delivered to their homes free of charge. Shoppers can also skip an order, or change or cancel their subscription at any time, using Majestic’s new online Lock It In portal.
Majestic originally launched ‘Lock It In’ April 2019 but paused the roll-out during the Covid-19 pandemic as the business focused on fulfilling an increased volume of online orders.
The revamped Lock It In proposition will sit alongside Wine Club by Majestic, the retailer’s wine discovery subscription service. Wine Club members receive 12 exclusive bottles every three months, hand-picked by our award-winning buying team. Members can choose from three different boxes at three different price points – £99, £149 or £199 – and benefit from bespoke food recipe pairings, ‘spend and save’ vouchers, ‘Mix Six’ pricing on single-bottle purchases in Majestic stores, and free tickets to tasting events to mark their first anniversary.
Majestic Chief Operating Officer Rob Cooke said: “We know that everyone is feeling the impact of the cost-of-living crisis right now, but we also know that our customers still want to treat themselves to their favourite wines, particularly at key times of the year like Christmas and the summer BBQ season. Many of our customers buy their wines by the case, and our Lock It In proposition offers the cheapest and most convenient way for them to do that.
“With both of Majestic’s subscription propositions, Lock It In and Wine Club, what you see is what you get. There are no gimmicks, no big discounts on your first box, and no contracts. We focus our investment on offering the highest quality wines at the lowest possible prices – and we know from customer feedback that this is a proposition that resonates.”
