In April 2022 ManoMano UK launched a new platform, ManoManoPro, designed by, and for, tradespeople and related businesses* as a ‘one-of-a-kind’ dedicated B2B service aimed to make their lives easier. One year on and the platform now offers over 1.5 million products from over 500 sellers, establishing it as one of the go-to destinations for trade professionals in the UK.
The platform, which is also available as a mobile app, offers trade professionals a unique experience combining the power of the ManoMano UK marketplace with specially tailored products and services, revolutionising the purchase process and saving trade professionals time to focus on the task at hand.
Since launch the platform has continued to grow in popularity within the trade industry. In March the total number of signups increased by 11% compared to February, whilst total sign ups in Q1 2023 increased by 73% versus the previous quarter.
The app has also performed strongly over the last year, with over 500,000 downloads from Apple and Android users so far, and an average rating of 4.6/5.
Trade professionals across the UK have been taking advantage of the time-saving benefits of the service since launch, with London, Manchester and the West Midlands proving the most popular sign-up locations so far. Trade generalists form the majority of sign ups (22%), whilst carpenters (9%) and maintenance workers (8%) have also taken a shine to the new service.
Interestingly, one year on and ManoManoPro’s strong sales performance has revealed a haul of interesting trends within the trade industry, leading to the Pro team calling out 2023 as the year of the bathroom redesign.
Bathroom products have been the second-most common bought items on the site during the last 12 months, with showers, shower accessories and water closets (WCs) forming three of the most popular sub-categories. Plumbing & Heating was another top performing sub-category, with radiator sales leading the way.
In recent years the bathroom has evolved from a purely functional area to one of the most important rooms of the house, with many now using the space for rest, relaxation, and luxury. This trend looks set to continue in 2023, with trade professionals preparing for a year of modern bathroom renovations. On ManoManoPro, three out of four of the most-bought individual items on the site were bathroom-focused:
- Thermostatic showers
- Wall hanging WCs
- Illuminated bathroom mirrors
Providing a simple way to buy tools and materials, seek advice and streamline admin, ManoManoPro launched with a pledge to give professionals back an hour of their day, every day. The major expansion of its product catalogue and seller partnerships is a testament to the rapid growth and success of the service over the last year, which provides a unique experience to trade professionals offering:Simplified purchasing process that can be performed quickly on a single platform reserved exclusively for professionals who can sign up by entering their company number or company name
- Accessibility to the wide range of products (catalogue size 1.5m) anytime, anywhere via the online catalogue or app with 24h delivery on key items
- The ability to manage multiple projects remotely at the same time
- A dedicated Pro team at the service of every customer, providing a personalised experience and expert advice through a team of specialists available by telephone, email, or online chat from Monday to Friday (8am-6pm) who can help make decisions and provide information on products according to each project
- Simple invoice management & an app for step-by-step order tracking to save time and help Pros to focus on the task at hand
- A personalised navigation experience according to each Pro’s activity
The positive performance of ManoManoPro over the last year in the UK encouraged ManoMano to pursue its international expansion with the service launching in Germany seven months later in November 2022.
ManoMano aims to continue the strong launch of ManoManoPro in the UK by targeting 19% of all sales to be done through the app.
Marie Mahiou, head of Spart UK at ManoMano, says: “It has been great to see such a positive response to the new platform within the UK trade industry one year on since launch. With 2023 looking to be an extremely busy year for trade, and rising costs continuing to challenge the nation, we want to ensure our service helps make the lives of trade professionals easier by becoming their back-pocket go-to for all tools and materials.”
Celebrate 1 year of ManoManoPro UK with £25* (incl. VAT) off your first purchase over £250 with the code HELLOPRO
