Drinks garnish brand, Mixologist’s Garden, has launched a trio of SKUs into Tesco, including orange half slices, a new addition to the core range.
The ready-to-use, freeze-dried fruit garnishes have been created to offer shoppers a convenient way to enhance their drinks at home without having to buy, store, prepare and potentially waste, fresh ingredients. Mixologist’s Garden orange half slices, lime half slices, and whole raspberries will roll out across Tesco Extra’s and Tesco Supermarkets nationwide immediately.
Available from clip-strips in the BWS aisle, the resealable 10g pouches are £2.50 each (RRP) and contain the equivalent of approximately 100g of fresh fruit.
Hand selected for their superior quality, the fresh fruit is freeze-dried to capture 100% taste and appearance. The fruit garnishes quickly rehydrate on contact with liquid, infusing drinks with natural fruit flavours, colours and aromas.
With no need to refrigerate and offering a long shelf life, Mixologist’s Garden garnishes help consumers quickly and easily create bar-standard serves at home.
“As the trend for home bars continues, our research shows that 80% of consumers say they would garnish drinks at home if an easy solution was available, but they didn’t want the hassle of buying and preparing, and possibly wasting, fresh fruit,” said Mixologist’s Garden business director, Stuart Findlater.
“Mixologist’s Garden fruit garnishes effortlessly transform the appearance of almost any drink. Whether the serve is a classic or experimental cocktail, fizz, spirits or soft drinks – they’re the ultimate bar hack,” added Stuart. “More versatile than fresh fruit, we’re confident they’re going to be a popular addition to the Tesco shopping basket.”
The Tesco launch follows the introduction of Mixologist’s Garden into selected Asda and East of England Co-op stores in autumn 2023, with the garnishes proving to be the perfect added-value impulse purchase. The full Mixologist’s Garden range comprises lemon, lime, orange and strawberry slices and whole raspberries and blueberries.
The Tesco launch will be supported by a range of communication platforms and collaborations with in-store brands.
