Wellness Holding, the investment company of the Alessandri family—founders of Technogym and focused on innovative projects that enhance quality of life—is investing in Acqua Filette, a historic high-end Italian brand in the mineral water industry. Founded and led by the Ricci family, Acqua Filette is recognized as one of the purest waters in the world and a symbol of sustainable luxury.
With a uniquely rare mineral composition—free of arsenic, very low in nitrates, low in sodium, and featuring a balanced presence of mineral salts—Filette stands out as a natural Italian excellence. It is chosen by the world’s most prestigious Michelin-starred restaurants, the finest hotels, and discerning consumers who value quality. Filette is notable for its design and exclusive use of glass and aluminum bottles, being completely plastic-free. More than just water, it is an experience of elegance and quality, born from an “obsession with excellence” embodied in its slogan: “True luxury is allowing yourself quality. Always.”
The partnership with Wellness Holding marks a new milestone in Filette’s strategic development, focusing on three key assets: the purity of its source, brand positioning, and international expansion into the world’s most exclusive locations. The collaboration will leverage Wellness Holding’s global expertise and network in hospitality and healthy longevity.
Pietro Ricci of Acqua Filette stated: “Acqua Filette is a prime water brand born in 1894, unique in the world for its history, composition, and identity. Filette is a family company that has, for generations, enhanced a natural heritage unlike any other. Entering this new phase with the Alessandri family means embracing a long-term project founded on shared values: meticulous attention to detail, a passion for excellence, and a commitment to bringing Filette to the most iconic places where quality and wellness meet.”
Nerio Alessandri, President of Wellness Holding, commented: “Water is a fundamental element of life and, consequently, a true source of health—the new luxury. Filette, a brand that combines ethics, quality, and premium positioning, perfectly aligns with our long-term mission to improve people’s quality of life through prevention and healthy longevity. We believe in the Ricci family’s experience and Filette’s management, and together we will join forces to develop the brand worldwide.”
