Nomadic has launched ‘Power Pots’, its latest foray into protein-rich products and the company’s fourth launch of 2024.
The duo of flavours – Chocolate Brownie and Smooth Caramel – feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.
Each pot features 20g of protein, plus 100% of daily vitamin D and gut-friendly cultures, which all support immunity. This ‘trifecta’ of ingredients ticks an important box for Nomadic’s core consumers, which it describes as ‘hard-working busy people on the go’ – and who want satisfying, filling, foods which don’t compromise on taste.
And it’s a focus on taste that has driven the company’s choice of flavours with Smooth Caramel and Chocolate Brownie – effectively layering indulgence on top of the functional benefits of these products.
Power Pots appear in a similar format as the company’s best-selling Yogurt and Oat Clusters – which have helped Nomadic maintain its position as the No.1 Chilled Yogurt & Desserts brand in Convenience (Circana, 12 w/e 4/8/24, Chilled Yogurts and Protein Desserts, Total Convenience). As per usual, each pot also features a convenient wooden spoon. Initial listings are with Morrisons, Sainsbury’s and SPAR.
Michelle Bloom, Nomadic’s marketing manager said: “These are another part of our line-up that neatly combines ‘power’ – protein, gut health and vitamin D – with great taste. We’re sure these will be a big hit with hard-working consumers looking for both function and flavour.”
Nomadic Power Pots, 190g/£1.99 RRP.
