Nomadic, the convenience food brand, has launched ‘Power Oats’, a two-strong product range featuring a combination of yogurt and oats, with either raspberry or vanilla.
Each 150g pot – ‘Zingy Raspberry’ and ‘Vibrant Vanilla’ – delivers 10g of protein, 100% of daily Vitamin D, plus gut-friendly cultures – a trifecta of benefits that support immunity.
The protein-strong pair follow in the wake of Nomadic’s successful launch of its ‘Power Pots’ last year and capitalise on two Instagram ‘foodie’ trends – overnight oats and gut-health.
They’re the second initiative from the brand in 2025 – after the announcement of its major sampling programme, ‘Nomadic on Tour’ – and another addition to its ‘Power Portfolio’ of protein-led products.
Michelle Bloom, Nomadic’s marketing manager, said: “Power Oats features yogurt blended with oats, which lend a different, satisfying, texture – and two great flavour choices. Combining ‘power’ with flavour is always paramount for us – as it is for our customers, who’re busy on their feet and always on the go. If the flavour doesn’t match the power delivery in such products, then they’ll just move on.”
Available in Morrisons from 8th May, 150g pot/£1.50 RRP. Also available via all Nomadic’s usual cash & carries/wholesalers.
