LOOKFANTASTIC today announces Olivia Attwood as its new Brand Ambassador, in a partnership set to shake up the way beauty is discovered, discussed and shared.
Known for her sharp wit and unfiltered honesty, Olivia joins LOOKFANTASTIC as the cultural voice of a brand on a mission to make beauty feel human again. From myth-busting trending topics to stress-testing the products everyone’s talking about, the partnership will champion real routines, real results and real conversations with zero gatekeeping.
“I’m so excited to step into my new role as LOOKFANTASTIC’s Brand Ambassador. I’m a beauty obsessive and incredibly passionate about the industry both personally and professionally. Whether I’m investigating the latest trends for my documentaries or sharing my favourite products with my audience online, LOOKFANTASTIC is one of the industry’s biggest players so being an ambassador is a real honour. Working with the team on the shoot was so much fun and a real reflection of who I am and how I approach beauty. I can’t wait for everyone to see the new social series and campaigns we’ve been busy creating.” – Olivia Attwood
Keely Gough, managing director, LOOKFANTASTIC said: “At LOOKFANTASTIC, we’ve always believed beauty should feel effortless, accessible and real, and Olivia embodies exactly that. She doesn’t just show beauty, she calls it out. Her playfully cool energy, sharp wit and unfiltered honesty cut through the noise and challenge outdated beauty narratives in a way that’s both intelligent and entertaining.”
“Olivia represents a new era of beauty” she continues. “Confident, transparent and unapologetically human. Together, we’re building the most connected beauty destination, where healthy skin, glam and trusted guidance are shared, not gatekept.” The partnership kicks off this April with LOOKFANTASTIC’s launch campaign for Olivia’s new social series – ‘STRIPPED: Beauty Under Interrogation with Olivia Attwood’ where she’ll interrogate the industry’s biggest beauty topics alongside leading experts.
