Pip & Nut, the UK’s number one nut butter brand, has launched a bold new packaging design across its range – marking the next phase of growth as the brand eyes further category expansion and new shopper acquisition.
The refresh, developed in partnership with long-term design agency B&B Studio, builds on an eleven-year collaboration that has seen the brand through its transformation from a market-stall start-up to a £35m retail brand stocked nationwide.
While Pip & Nut has driven significant category growth over the past year – increasing its market share to 15.8% and overtaking competitors to become the UK’s top-selling nut butter – the business sees substantial room for further expansion. With only 43% of UK households currently buying peanut butter, the design aims to attract new shoppers and make nut butter a more regular fixture in household baskets, by highlighting taste, naturalness and the brand’s distinctive no palm oil promise.
Pip Murray, CEO and founder of Pip & Nut, said: “From my first visit to the studio with a sample of my market stall nut butter, to collaborating with the team on this brilliant refresh, it has always been a pleasure to work with B&B. The latest designs emphasise the unique personality that has made this brand so special from the start, and I cannot wait to see them on the supermarket shelf.”
Shaun Bowen, creative partner at B&B, said: “Pip & Nut is a brand that means a lot to me, and to the team at B&B. It’s amazing to see how much it means to the wider world too. We couldn’t be prouder of Pip’s achievements, and for the brand to reach the number one spot in the UK is a real testament to her commitment and hard work over the past eleven years.”
The redesign reflects the close partnership between B&B Studio and Pip & Nut’s in-house creative team, who worked together on the new pack structure, on-pack copy, and back-of-pack storytelling. The collaboration marks the latest milestone in a decade-long creative relationship that has shaped Pip & Nut’s distinctive visual identity – recognised with a Gold Design Effectiveness Award in 2018 -and continues to evolve as the brand grows.
The redesign follows a year of landmark milestones for Pip & Nut, including continued growth in its core nut butter range and successful expansion into new snacking formats, including protein and snack bars.
