pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is aiming to take a bigger bite out of savoury snacking with a new range of flavour-packed snacks from Jacob’s.
Created to leverage key sharing occasions, Jacob’s Bites come in fully recyclable 125g boxes and are aimed at reinvigorating the category by showing that Savoury Biscuits can be both full of flavour and fun to share. Available in four popular flavour combinations – Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream and Smoked Paprika – each box is filled with generously seasoned biscuits that have been oven baked to crispy, crunchy perfection, with no artificial colours of flavours.
“We have over 170 years of baking the nation’s favourite savoury biscuits under our belt, so we know a thing or two about using the best ingredients to create the tastiest savoury snacks,” says Asli Akman, marketing director – savoury at pladis UK&I. “We have spotted an unmissable opportunity to unlock further growth with a new range which will take Jacob’s beyond the cheeseboard and into brand new snacking occasions.
“Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing Savoury Biscuits formats aren’t fit for purpose when it comes to these new snacking moments. As a result, the category currently under-trades in almost two thirds of all savoury snack occasions (64%), which means there’s a huge growth opportunity for the taking.
“Presented in a fully recyclable cardboard box that’s made for sharing, Jacob’s Bites have a moreish light, crispy texture that makes them ideal for passing around among friends or family, whether hunkering down for a movie night in, picnicking in the park or looking for an on-the-go snacking solution.
“This latest range is the perfect way to plug the obvious gap in Savoury Biscuit aisles for flavour-packed snacks in convenient, shareable formats, tantalising the tastebuds of a new, younger generation of savoury snack buyers the process.”
Jacob’s Bites (RRP: £2.00) will be available in Tesco from the end of July, before rolling out more widely to other multiple retailers, convenience stores and wholesale depots from mid-August.
