Glebe Farm Foods, the UK’s leading producer of gluten-free, 100% pure British oats, has announced the launch of its latest ground-breaking, plant-based innovation; PureOaty Tea-rrific. This game-changing new oat drink has been crafted specifically to be enjoyed with the nation’s favourite beverage.
Despite tea being the leading use of milk in the UK, there’s a distinct lack of oat-based alternatives for enjoying in a cup of tea. While other oat brands on the market have had laser focus on innovating around coffee – a smaller consumption occasion for milk when compared to tea at 28% versus 48%[1] – Glebe Farm Foods has created the perfect oat-based accompaniment for what us Brits enjoy drinking the most.
Research shows a wider adoption of milk alternatives in tea is hindered by fear of affecting the taste and the colour and concerns around splitting, all of which detract from the much-loved tea-drinking experience. Now, PureOaty ‘Tea-rrific’ has burst onto the plant-based beverage scene to fill this significant gap in the market.
After extensive development, the ‘oat experts’ at Glebe Farm Foods have perfected the gluten-free recipe, addressing taste, colour, and stability and ensuring that it does not split to deliver a perfect, great tasting cuppa every time.
After being blind tested on 120 consumers, 74% said they enjoyed Tea-rrific’s smooth tea experience, 75% said it maintained the rich tea colour and 79% said they would be purchasing Tea-rrific for themselves.
Philip Rayner, owner and managing director of Glebe Farm Foods, said: “We’re incredibly proud to introduce ‘Tea-rrific’ to the market. We saw a clear need for a high-quality, plant-based alternative that could truly enhance the tea-drinking experience. Our team has worked tirelessly to perfect this product, and we believe it will set a new standard for oat drinks in tea. With ‘Tea-rrific’, we’re not just offering an alternative; we’re offering a superior choice that caters to all tea lovers, including those with gluten sensitivities.”
Being completely British made and produced onsite, PureOaty Tea-rrific, like all PureOaty products, also boasts the lowest carbon footprint score of any oat drink on the UK market. At 0.268KG CO2e per litre, its carbon footprint is on average 54% lower than competitor brands[2].
‘Tea-rrific’ will be available from 21st October in Morrisons with an RSP of £2.09. For more information, please visit our website at www.glebefarmfoods.co.uk.
