The Reese’s brand is expanding its take home portfolio with the launch of Reese’s Dipped Peanuts shareable bags, a unique snacking experience that delivers the perfect blend of sweet and salty flavours. The new product combines crunchy peanuts dipped in flavourful peanut butter, mixed with chocolate flavoured dipped peanuts in a bag, offering a surprise with each handful.
The Reese’s Dipped Peanuts NPD comes in three convenient formats to suit different snacking occasions*:
- 90g bag (£1.85) – Available at Tesco with other retailers to follow.
- 176g bag (£3.65) – Available in Lidl at the end of March with other retailers to follow.
- 68gPMP bag (£1.35) – Exclusive smaller format for convenience stores.
With consumer excitement for innovative snacking options on the rise, Reese’s Dipped Peanuts is already proving to be a winner. Hanging Bags contribute 16.5% to the category segment, with a growth of 8.9%, while the giving and sharing category accounts for 24.6%, growing at 7.9%[1]. The launch taps into the growing demand for shareable, on-the-go treats, particularly among Gen Z and Millennial snackers who enjoy new ways to experience their favourite brands.
Jackson Hitchon, general manager of Europe, Middle East, Africa and World Travel Retail at The Hershey Company, commented: “The launch of Reese’s Dipped Peanuts is an exciting milestone for us as we continue to bring bold, delicious innovations to the UK market. By combining our iconic peanut butter and chocolate flavouring with crunchy peanuts we’re offering a fun way for consumers to enjoy the sweet and salty flavours they love. With strong initial consumer demand and the segment’s year-on-year growth, we’re confident Reese’s Dipped Peanuts will be a must-stock item for retailers.”
The Reese’s brand continues to drive momentum in the UK market, with Reese’s hanging bags growing +64% year-on-year in the Symbols & Independents sector. This latest launch presents a strong opportunity for retailers looking to capitalise on Reese’s growing popularity.[2]
From on-the-go snacking to sharing special moments with friends, this versatile flavour experience is a whole new way to experience Reese’s.
*Pricing subject to retailers’ discretion
