Fast-growing British seed company Seed Revolution has announced an exclusive partnership with Hugh Fearnley-Whittingstall’s River Cottage.
The collaboration brings together two companies with a shared mission – to inspire people to grow and cook with organic vegetables – and reinforces their joint values of sustainability, food integrity and accessibility.
The 2026 collection of River Cottage Organic Seeds includes 19 different varieties of vegetable seeds including: beetroot, carrot and chard as well as rocket, spinach, peas, squash and many more. Prices start at just £2.99.
There are also kitchen garden bundles of seeds, starter grow bundles and bundles containing a mixture of River Cottage and Seed Revolution seeds, which offer a complete organic vegetable and wildflower ecosystem for maximum harvests.
It is the first ever range of organic vegetable seeds from River Cottage.
With its shelf-ready packaging containing 24 individual packets and FSDUs containing up to 24 SRPs and 576 individual packets, the range is available for trade and retail customers including garden centres.
The launch is being backed with a social media campaign, paid advertising and video content throughout the growing season including planting tutorials and recipes from Hugh.
Seed Revolution’s retail range, which officially launched last month with a stand at Spring Fair and is due to appear at Autumn Fair in September, offers high quality and great value seeds all grown and harvested in Britain.
Founder Max Mancroft, 27, said: “I’m very proud to launch this partnership with Hugh Fearnley-Whittingstall and the River Cottage team.
“Proper food starts with proper seeds and together we have developed a range of organic vegetable seeds which we think people will love to grow.
“At Seed Revolution we believe that growing something beautiful shouldn’t be complicated, intimidating or reserved for people with perfect gardens. It should be joyful, accessible and fun.
“We’re making it easy and exciting for a whole new generation to reconnect with nature, one seed packet at a time. All you’ve got to do is rip open a packet. No rules. No pressure. Just the simple thrill of watching something grow. Vegetable growing for beginners starts here.
“Wildflowers and vegetables are the perfect companions because they don’t compete, but instead support each other by improving pollination, helping control pests and creating a healthier balance in the garden without adding extra work.”
Hugh Fearnley-Whittingstall said: “I’m incredibly excited about our collaboration with Seed Revolution, our first ever range of organic vegetable seeds.
“At River Cottage we love working with people who share our values. Together, we’ve produced a brilliant range of seeds for people who want to grow their own healthy produce.
“Our organic seed collection offers customers some of our favourite varieties of vegetables, whether they’re a seasoned gardener or just starting. It means they can grow and take the finest, freshest vegetables from their garden straight to their kitchen.”
The River Cottage seeds are available from Seed Revolution’s website and also from River Cottage’s website – as well as from selected Blue Diamond Garden Centres across the UK.
- Click here to download Seed Revolution’s wildflower and vegetable guide to companion planting.
