Today, Shopify announced that Sidekick, its AI-powered commerce assistant, is expanding from English-only to 20 supported languages, making AI accessible to its global merchant base.
Sidekick now automatically detects and responds in the merchant’s language – no manual switching needed. Entrepreneurs simply type in their preferred language, and Sidekick does the rest. In Europe, Sidekick now supports a further 12 languages, including Czech, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Spanish, and Swedish.
Sidekick acts as a virtual co-founder, blending Shopify platform knowledge with each merchant’s store data to provide personalised guidance through natural conversation. Merchants can instantly analyse business data, enhance product descriptions for better SEO, automate routine tasks, and make more informed decisions – all within their existing workflow.
“We’re building AI tools that inherently understand business, trained specifically for commerce to make practical, relevant recommendations that benefit merchants in their day-to-day operations,” said Deann Evans, Managing Director, EMEA at Shopify. “With Sidekick now available in multiple languages, including right here in Europe, we’re making entrepreneurship more accessible to everyone, regardless of their native language or technical expertise. The goal is for Sidekick to feel like a true companion on the journey.”
This language expansion supports Shopify’s broader vision of “declarative commerce” where merchants simply express what they want to achieve, and the system recommends the best path forward. This approach shifts merchants’ focus from time-consuming tasks to strategic growth opportunities.
Powered by Shopify Magic, Sidekick is trained to know all of Shopify and is designed to operate within the context of a specific merchant’s shop to generate highly personalised support for various tasks. Sidekick is an important part of Shopify’s growing suite of AI tools, which includes:
- Suggested Replies for Shopify Inbox: AI-generated responses to customer inquiries
- Media Editor: AI image generation tool that automates background removal and replacement
- AI-Suggested Product Taxonomy: Automatic recommendations for product categories and attributes
