Spirited Union, the world’s first botanical rum company, has achieved an important environmental goal – full ‘Chain of Custody’ certification by Bonsucro, the global sugarcane sustainability organisation.
The Amsterdam-based company has always championed ethical practices by purchasing, as a member since 2022, Bonsucro-certified molasses. This new certification is a significant acknowledgement of its positive contribution to the sugarcane industry.
It officially recognises Spirited Union’s commitment to measures which help improve labour conditions both on sugarcane farms and in mills, as well as those that reduce environmental impact and promote sustainable farming.
While sugarcane is incredibly versatile, it’s also one of the world’s thirstiest crops (it takes over 806 litres of water to produce just 0.45kg of refined cane sugar). However, Bonsucro-certified mills, on average, reduce water usage by 43% within five years. The organisation’s standards have a similarly positive effect across other aspects of sugarcane production.
Spirited Union founder, Ruben Maduro, said: “This Bonsucro certification is a massive tick of approval for our long-held values and ethics. We’re committed to growth, but not at the expense of the environment – we’ll stick firmly to this planet and people-friendly path.”
Spirited Union is distributed in the UK by Spirit Cartel.
